Many entrepreneurs fall into the trap of believing that the key to success lies in taking more action. However, the argument for ‘more hustle + more strategy + more tactics = better results’ is simply not sustainable.   

Consider a client of mine who wants to raise her prices. At first, it might appear to be a straightforward solution: adjust her pricing structure and shift her positioning. But even with a clear plan in place, she finds herself unable to more forward. Why is this? This is because … 

The Only Difference Between Where You Are And Where You Want To Be Is How You See Your Obstacles.

“... many of us are unaware of how much our identity shapes our choices.”

By starting with a simple question - ‘What kind of person would you become if you were to raise your prices?’ - and hearing her respond with ‘I’d be seen as greedy and inaccessible,’ we can begin to understand the root of her resistance. Without a shift in her belief system, no amount of strategy or tactics will motivate my client to raise her prices.